Sing Tao Daily has formed a content exchange collaboration with Guangzhou Daily and Taiwan-based China Times Weekly respectively in June and July this year with an aim to introducing exclusive regional news to its readers in Australia and the U.S. Prior to the collaboration, Sing Tao Daily had already formed a similar partnership with the Shanghai-based Xinmin Evening Post at the end of last year.

Mr. Lo Wing Hung, CEO of Sing Tao Newspaper Group Limited, said the alliance with Guangzhou Daily was to insert a page of Guangzhou Daily as a special supplement in Sing Tao Australia edition. This will enable the Australian Chinese readers to grasp riveting accounts of the events in the Southern China region.

Subsequent to the news exchange arrangement with Guangzhou Daily in June, Sing Tao Daily also established a tie up with the popular entertainment magazine in Taiwan – the China Times Weekly to publish a supplement, Sing Tao Times Weekly, to enhance its coverage on entertainment news.

He added that Sing Tao Daily had a total of 16 overseas editions with a daily average circulation of 200,000 copies in over 100 cities around the world. 'In fulfilling our objective to provide global Chinese communities with quality news, the enhancement of the content of overseas editions is vital to our overall global media development. It is particularly important to adjust the content offerings accordingly as the Chinese immigrants come from different part of China. It is for this reason that we line up with different regional newsmakers to repackage our overseas editions so as to cater to the diverse preferences and needs of the wide-ranging Chinese audiences.' outlined Mr. Lo.

Sing Tao Daily, together with Job Market, joined forces with Beijing Youth Daily, Shanghai-based China91.com, Guangzhou Daily and Shenzhen Special Zone Daily to form "National Authoritative Recruitment Media Alliance" on 28th June, 2003. The alliance, which comprises major newspaper publishers in the PRC, was established with an aim to enhancing cooperation and to creating a more effective communication channel among the recruitment media players.

Representing Sing Tao Daily and Job Market on the inauguration ceremony, Ms. Fanny Chan, CEO of Global China Human Capital Management Holdings Limited, said the alliance would enable the Group to grasp the latest market trend on human resources and recruitment across the Southern China region. She said, "It will be beneficial to both Job Market and Goodjobs as we can provide more useful information and value-added services to our users. This helps to further strenghten the brand name of the two publications in the Southern China region, in particular the Pearl River Delta region."

Ms. Chan added that Job Market was also in discussion with Guangzhou Daily to co-organize a series of seminars and career expo in Southern China region, with the first one scheduled to kick off in autumn this year.

GC Media Teamwork Limited ('GCMT'), which provides content sales services for Global China Group, launched its online sales platform (www.gcmt.com) in July. The new website enables customers to enjoy one-stop integrated services to purchase content through instant browsing, placement of purchase order and downloading. To expedite the searching process, a user-friendly categorization has been installed in this content sales portal. The sale of infotainment news has begun its pilot run and has received good response from several websites and publishers. Information channels about lifestyle, travel and sports will be launched in August to provide a more comprehensive product offering.

In addition, GCMT has also formed a strategic partnership with the largest online photo provider Photocome (www.photocome.com) in the PRC to deliver information sale services to thousands of newspapers and magazines via its extensive network in the nation. Besides, the company continues to serve as the content sales agency of China Daily (www.chinadaily.com.cn) and China Internet Information Center (www.cinic.org.cn) outside of the PRC, providing foreign media and individual users with the most updated and reliable business news both in Chinese and English languages.